I sat down with Curt Wallach, Sam Turner, and Justin Godfrey of the up and coming bike shop, Track Shack, this weekend. The shop is located in downtown Denver at 1338 Tremont and will open on September 27th. Their website will be up soon at TrackShackDenver.com.
Justin “Juice” Godfrey
This is my first attempt at an interview, so bear with me. Oh, and these guys are full of shit, so take what they say with a grain of salt.
Cycle Jerks: What made you want to run a track bike shop in Denver?
Curt Wallach: Sam Turner. (laughs) That’s true! He came to me and asked, “Hey Curt, would you like to run a track bike shop in Denver?” And I said “Yes.”
CJ: That’s really how it happened?
CW: That’s really how it happened.
Sam Turner: Jen’s shocked. (laughs) Seriously!
CW: Also, my father owns a bike shop so it makes it really easy.
CJ: What do you wish to achieve with Track Shack that other shops fail at?
CW: We hope to be a shop where no funny nicknames are made up, like Sadregretti or Cycle Anal Cyst. But if you do want to make fun of us, please use Crack Shack. (laughs) We thought that was good.
ST: It’s appropriate for the location- right near Civic Center Park.
CW: We’d like to find people who share our interest in track bikes, and bicycles in general, and then take their money. (laughs)
ST: It’s easy to sit there and be against it and say “Everybody wants a track bike or a fixed gear”. But you might as well embrace it before someone else does…. and take their money.
CW: I want to hang out there all day and play Super Nintendo.
CJ: And Justin will be drinking from the beer vending machine.
Justin Godfrey: Every now and then.
CJ: Justin, do you have anything to say about what you wish to achieve at Track Shack that other shops fail at?
JG: Mmmmm, Nnnnnnnnnno.
CW: Wait, wait, wait. We want to be cheaper than the other shops. Right? Isn’t that what people want?
ST: And have what people need in stock.
CW: We also want to have more local stuff. Like Sam Turner’s shirts and leather goods, Jordan’s handmade bags and Jacob’s hats.
CJ: Will Track Shack be exclusive to track and fixed gear bicycles?
CW: No. By and large we are going to be selling items that are either attractive to the track or fixed gear rider, but we’re going to have parts and of course the tools to repair any bike, we will also carry every size of tire and tube. We’ll fix your stroller or your wheelchair.
ST: Really? No. I hate babies.
CW: I’ll fix a wheelchair before I fix a Huffy.
CJ: You should have a sign on the door that says that.
CW: My father used to carry stickers that said “If Huffy made an airplane, would you fly in it?”
CJ: What about those Huffy track bikes?
ST: Those were made by Serotta. The good ones, yup. Team 7-11, Huffy and Murray, they were all made by Serotta.
CJ: You are all bike messengers, Track Shack will be messenger friendly, right?
CW: Yeah, I guess I’ll seriously answer this. We want to express to messengers that they can still, as the shop has been Battlesteed, a messenger shop, for two years now, that messengers can still feel free come in and use the shop to fix their own bikes. Also we will give them a discount, probably around ten percent on everything, we havn’t really discussed it yet.
CJ: Does any other bike shop in Denver give a messenger discount?
CW: No, most other shops hate messengers, as far as I know. Especially old Sadregretti’s.
ST: Not all of them are that way, but sometimes you can’t blame them.
CW: My father hates messengers.
JG: Well, we know how to deal with them. If they’re an asshole to us, we’ll be an asshole back.
ST: We know them, is why.
CJ: Will you support the messenger style racing community by throwing or sponsoring alleycats?
ST: Yeah, we already do throw events. I think it’s perfect to have events associated with the shop. We have friends who make stuff and do their own thing, it’s a good way to get it out there, and for them to keep with it, like Jordan’s bags and my shirts, there’s a place for it.
CW: The local stuff will give the shop more of an identity, more than any of the shops in Denver have. It has some feel or look or culture that we’re trying to promote that no other part of the Denver community is doing.
ST: There’s not many shops that can carry that stuff because they’re a big, commercial name.
CW: And Sam’s shirts are going to say “fuck” all over them.
ST: (laughing) Yes.
CJ: So the shop will be opening September 27th?
CJ: Will there be a grand opening party?
ST: No one’s invited.
CW: We don’t know yet, we’ll think of something. Maybe we’ll give some stuff away and drink a lot of beer.
ST: I think we’re having a foam party.
CW: Can I have a PBR?
CW: Wow! That tastes like America!
CJ: Do you want to add anything else?
CW: If you don’t use us we’ll starve.
Thanks to The Fabric Lab and Big Hairy Monster (303.321.3604, both at 3105 East Colfax Ave) for letting us use their wonderful establishment to do this interview. Justin was actually getting his hair cut by Suzanne while we were recording, and boy does it look fantastic!